· Penny x Flip # **How PENNY transformed daily work across 2,000+ stores** Discover how Flip helps one of Germany’s largest retailers simplify communication, streamline operations, and build a stronger frontline culture for its 31,000 employees. ### Key highlights #### Before - Info scattered across paper, intranets, and email - Managers as bottlenecks - Outdated or delayed communication - Isolated tools and siloed teams #### Now - 75% employee adoption rate - Real-time, mobile-first updates - 20+ tools accessible in one place - Direct contact with works councils and HQ connected stores 2,150 of employees use the app regularly 75 % internal tools integrated 20+ · About Penny ## **Quality, responsibility, and a human touch** PENNY, part of the REWE Group, operates more than 2,000 stores and employs around 31,000 people across Germany. Known for fresh products and fair prices, the company also champions social responsibility through initiatives like the _Förderpenny_ programme. Internally, PENNY is driving modernisation — improving how employees access information, stay connected, and get things done. **Industry** Food retail **Company size** 31,000+ employees across 2,000+ stores **Key use cases** Payslips, Knowledge sharing, Training, Shift plans, Information distribution, Secure communication · Before Flip ## Slow, scattered communication As for most large [retail](https://www.getflip.com/industries/employee-app-retail/) ers, it’s crucial for PENNY that information reaches everyone clearly and securely. But in practice, it didn’t always work that way. Before Flip, many processes were analogue or fragmented across different systems. Important information was printed, scanned, or emailed before finally reaching the shop floor. Tools and documents lived in silos, making them hard to find. Exchanging ideas between colleagues and store managers was also time-consuming. Employees didn’t always know who to contact when they had a question or whether their messages were received. What was missing was a single, digital system that connected everyone – from head office to the shop floor. > 'Information and communication helps move us forward. The news stream helps us communicate much more directly about what matters to us at PENNY.' Stefan Görgens COO · THE SOLUTION ## **One digital hub for everything that matters** PENNY introduced the Mein PENNY App to bring clarity, connection, and speed to its daily [operations](https://www.getflip.com/solutions/operations/). The app acts as a central digital hub for communication, information, and organisation – one that's perfectly tailored to the needs of employees in the stores. **News Feed** – Company updates, podcasts, and internal news delivered in real time, keeping employees always up-to-date. **Employee Directory** – Find the right contacts for the right questions, just like in consumer messaging apps (but secure, and without private contact details). **Everyday HR tools** – Payslips, training, shift plans, and HR services can be easily accessed in one place, at any time, from their smartphones. **Secure feedback channels** – Employees can message the works council directly and confidentially. · THE RESULT ## **Efficiency, transparency, and a real team spirit** Since launching the app, [PENNY](https://www.getflip.com/customer-stories/penny/) employees report a step change in communication and teamwork. Communication is direct, fast and more personal. Updates now reach employees instantly. Store managers can message teams directly – without going through a PC. Self-service tools have made daily tasks, like checking payslips, viewing shift plans, or completing training, easier and more efficient. And by making communication more personal and accessible, the app has helped build stronger relationships across stores and teams, and with the head office. The whole world of PENNY – right in your pocket. Fantastic! It’s really bringing us closer together as a team. Stefan Görgens COO, PENNY Deutschland **PENNY employees can now:** **Find anyone fast** Use smart search to reach the right person, just like in a messenger app — only built for work. **Stay in the loop** The in-app news feed delivers timely updates, podcasts, and announcements from across the company. **Simplify everyday tasks** Payslips, training, shift plans, and HR services are all accessible via smartphone — anytime, anywhere. **Feel supported** With features like _Ask Your Works Council_, employees can raise questions and concerns securely and directly. · Summary ## Digitalisation that reaches everyone The Mein PENNY App shows what’s possible when digital tools are designed with the frontline in mind. It’s more than just an app – it’s a way to simplify work, break down silos, and bring people together.